Team USA: Social Content

For the past few years, I’ve had the opportunity to support Fresh Tape Media on a variety of Team USA projects—from directing social content onsite at Track and Field Nationals to scriptwriting & storyboarding narrative sizzles and hype reels.

Agency: Fresh Tape Media, Director & Concept Ideation: Vincent Vidaurri, Producers: Avalon Koenig, Zachary Feiner, DP: Cam Browne, Assistant Cam: Drew Farmer, Photo: Ian Mcfarland

Athlete Voices

For Team USA’s Athlete voices, we wanted to develop profiles of athletes who have been underrated and overlooked despite their accomplishments. My role: athlete research and question development.

Winter Sports Fund Sizzle Reel

Every competitive edge matters when the difference between triumph and heartbreak is measured in milliseconds. To inspire donations to Team USA’s Winter Sports Fund, we capitalized on the lead-up and excitement of the 2022 Beijing Games.

Client: Team USA / USOC, Production Company: Fresh Tape Media, Creative Director: Alana Mortiz, Copywriter: Vincent Vidaurri, Art Direction: Vincent Vidaurri, Carter Ellwood, Editing / VFX: Carter Ellwood