PBR: The Cowgirl Way

What does it mean to be a cowgirl? Breaking barriers and blazing trails.

In collaboration with Fresh Tape Media, PBR profiled all kinds of cowgirls—from bull riders to media personalities—to see their “Cowgirl Way.”

Fresh Tape brought me on to research, develop interview questions, and assist in the paper edit for each of the profiles. I was fortunate enough to co-direct Paola’s episode with Avalon Koenig.

Client: PBR, Agency: Fresh Tape Media, DPs: Tanner Fowler, Laísa M. Santos, AJ Oscarson, Producer: Avalon Koenig, Copywriter: Vincent Vidaurri, Editor: Jamon Tolbert, Audio: John Sayles