SDSU Athletics
To drive ticket sales and simultaneously reassure fans navigating the first college football season in the global pandemic, we created an anthem brand spot calling on fans to show their true colors leading the way for their community.
Client: San Diego State Athletics
Agency: STN Digital
Ideation, Copywriting, Script: Vincent Vidaurri
Art Direction & Editing: Carter Ellwood
Creative Direction: William Riggins
Producer: Dena Muehlfeld
Videography: Tommy Lisac
Aztec Stadium (SDSU)
The Ask:
The Hype is Real. After months of negotiations with city council and countless doubters, deniers, and disbelievers - SDSU’s bid to develop Aztec Stadium was approved. SDSU athletics needed flagship spots, as part of an integrated campaign, to launch their announcement of Aztec Stadium’s development and begin to fill the Qualcomm sized hole in San Diego’s heart - left by the Chargers.