Golden 1
Golden 1 needed a new campaign and visual identity to separate itself from the crowded financial sector. As a not-for-profit credit union, Golden 1 puts members over everything. While banks prioritize profit, Golden 1 works as a force for good for Californians. Thus, the “Get More. Be More.” campaign was born.
Credits
DNA
ECD - Mishy Cass
Creative Director - Allyson Paisely
Art Director - Duong Le
Copywriter - Vincent Vidaurri
Creatives - Kai Nedderson, Alena Carson
Producers - Kat O’Hara, Kelli Garces
Head of Production - Gabe HiJiani
State Design
Director - Manny Bernardez
A.D. - Carmen Bosley
DP - John Baker
Executive Producer - Alex Gorodetzki
Editor - Gabriel Britz
Head of Production - Krissy Estrada