BECU: Crop Mural Year 4

We put a big flag in a field.

For the last few years, BECU’s created a mural outside of Pullman to welcome Washington State University students home for the fall semester. For the 4th year, we wanted to simplify the message to something unique to WSU. Ol’ Crimson, WSU’s flag, is a symbol of Cougs worldwide—having traveled everywhere from mountain summits to college gamedays around the US. So we made a big ol’ flag and put it in a field. People liked it.

Client: BECU, Creative Director: Lindell Serrin, Copywriter: Vincent Vidaurri, Art Director: Cledisson Jules, Production Agency: Resonate Pictures, Mural Artist: Stan Herd.